Present situation and exploration research on sports competition performance market in China
WANG Feng-xian~1,LEI Bo~2,YANG Li-fang~3(1.Teaching and Research Office of Henan Vocational &Technical College,Zhongmou 451450,China;2.Office of the CCP Committee,Nanyang Normal College,Nanyang 473061,China;3.Graduate Dept.,Wuhan Inst. of P.E.,Wuhan 430079,China)
There are various kinds of problems in the sports competition performance market due to the (following) factors:small market scale,nonstandard subject,unclear rights between professional clubs and professional league,foreign intermediary organization's intervention in domestic commercial match;domestic (intermediary) organization's lag development;small numbers and low management level of specialized sports company. It was pointed out that money collection and sales,sponsors appealing,media relay right's transfer were the way of exploiting the sports performance market.
【CateGory Index】： G80-05