Full-Text Search:
Home|Journal Papers|About CNKI|User Service|FAQ|Contact Us|中文
《Wireless Internet Technology》 2016-24
Add to Favorite Get Latest Update

Research on the marketing innovation of electric power enterprises under the background of Internet

Bai Jing;Jinzhou Power Supply Bureau of State Grid Liaoning Electric Power Co., Ltd.;  
With the development of modern information technology, great changes have taken place in the marketing mode of all walks of life in our country. In particular, the"Internet +"and the big data platform put forward by the state have brought our country into a networked and intelligentized era. The power sector as the basis of China's economic construction and development, in the information age, it must also be innovative to meet demand of customers in the new situation. As a result, speeding up the marketing service system innovation and improving service efficiency have become the thinking focus of power marketing under the background of Internet. Combined with modern information technology, this paper thinks it necessary to strengthen the power of service marketing innovation and innovate marketing services system and with the help of big data analysis to predict capabilities in order to achieve power marketing innovation.
【Key Words】: Internet big data service system marketing model innovation
【CateGory Index】: F274;F426.61
Download(CAJ format) Download(PDF format)
CAJViewer7.0 supports all the CNKI file formats; AdobeReader only supports the PDF format.
©2006 Tsinghua Tongfang Knowledge Network Technology Co., Ltd.(Beijing)(TTKN) All rights reserved