Research on the marketing innovation of electric power enterprises under the background of Internet
Bai Jing;Jinzhou Power Supply Bureau of State Grid Liaoning Electric Power Co., Ltd.;
With the development of modern information technology, great changes have taken place in the marketing mode of all walks of life in our country. In particular, the"Internet +"and the big data platform put forward by the state have brought our country into a networked and intelligentized era. The power sector as the basis of China's economic construction and development, in the information age, it must also be innovative to meet demand of customers in the new situation. As a result, speeding up the marketing service system innovation and improving service efficiency have become the thinking focus of power marketing under the background of Internet. Combined with modern information technology, this paper thinks it necessary to strengthen the power of service marketing innovation and innovate marketing services system and with the help of big data analysis to predict capabilities in order to achieve power marketing innovation.
【CateGory Index】： F274;F426.61