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《Journal of West Anhui University》 2019-04
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Social Network Promotion and Marketing Strategy of Inkstone Brand

CHEN Keyi;College of Fine Arts, Anhui Normal University;  
Social network has driven the revival and transformation of the market for traditional treasures of Chinese study, and She Inkstone brand also faces new development opportunities. Under the current background, She Inkstone brand has a reliable market foundation and consumption potential which needs to be developed urgently. Its network promotion should form a reasonable plan according to its market value dimension. Online advertising, virtual community, the media business, tourism development for the producing area are an effective means of promotion for She Inkstand culture and brand. By taking advantage of interactive network, it can gather different consumer resources, promote cultural communication and brand communication, shape She Inkstand in line with the brand image of the consumer demand, realize the industrial linkage, expand from functional consumption to collection, investment, and She Inkstand experiential consumption market.
【Fund】: 安徽省哲学社会科学规划项目(AHSKY2014D123)的研究成果
【CateGory Index】: G206;F274
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1 Liu Yue;;The Appliances in the Study of Ming and Qing Dynasties: Furthermore "Elegant Plaything"[J];装饰;2015-02
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