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《Journal of Xi'an Shiyou University(Social Science Edition)》 2017-05
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The Study on the Micro-blog Dissemination of Agriculture Products' Unmarketable Information Based on SNA——With a Case of the Unmarketable Events of Celery in Lintong of Xi'an

WANG Xiaoning;WANG Ming;School of Economics and Management,Xi'an Shiyou University;  
With a case of unmarketable events of celery in Lingtong of Xi'an as an object of empirical research,the paper probes into the influences of network structure about the micro-blog dissemination of agriculture products' unmarketable information on the micro-blog dissemination of unmarketable information by means of social net analysis( SNA). According to the micro-blog node concern matrix gotten from statics,the paper analyzes and calculates the whole structure,the role and the position of micro-blog dissemination network about agriculture products' unmarketable information. The results show that micro-blogs of well-known media,user authentication,agricultural industry media and governments play an important part in micro-blog dissemination of agriculture products' unmarketable information. Finally,the paper puts forward some suggestions on how " opinion leaders" and government micro-blog deal with unmarketable events of agriculture products.
【Fund】: 教育部人文社会科学研究规划基金项目(16YJA860010)
【CateGory Index】: F323.7;G206
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