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Skopos Theory and Commercial Value: Film Title Translation from the Perspective of "Source,Process and Sink"

Wang Hui Kuang Fangtao  
This paper,which is based on the translation theory of German Functionalist School——Skopos Theory,intends to explore the guiding value of Skopos Theory in film title translation from the characteristics and purposes of film title translation.Skopos Theory offers a new perspective for film title translation.This paper tries to analyze the translation process in the light of the view of "Source,Process and Sink".Finally,it proposes that the translation of film title should not only help create the commercial value,but combine with the aesthetic beauty of the text to realize the final purpose of film title translation.
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