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《Journal for China AIDS/STD》 1999-03
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Comparison of Effectiveness of Mass Media with Small Media and Personal Communication in AIDS Campaign

Du Hong, Wu Zunyou, Jia Peiqi, Qiao Lei, et al. National Center for AIDS Prevention and Control, Beijing 100050  
Objective To determine if small media and personal communication augment the effectiveness of mass media AIDS campaign. Methods Mass media AIDS campaign was being launched in Beijing from November 1997 to January 1998. Two districts were selected as intervention communities using small media and personal communication for AIDS education besides the mass media AIDS campaign in the same period. Knowledge and attitudes towards AIDS among general public were surveyed and compared before and after the campaign in both control and intervention communities. Results Knowledge of three HIV transmission routes and at least three prevention methods among general public increased from 65.9% and 73.9% to 80.5% and 78.4% respectively in control communities (P0.01, P0.05), while they changed from 83.0% and 92.4% to 84.0% and 92.2% respectively in intervention communities (P 0.05). Knowledge of non - transmission routes among general public had no change in control communities but increased significantly in intervention communities (P0.01). Conclusion Small media and personal communication contributed to increased knowledge of non - transmission routes. The results indicated that multiple strategies will be used in future AIDS campaign.
【Fund】: 世界银行第七次卫生贷款资助项目
【CateGory Index】: R193
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