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《Journal of Xichang College(Natural Science Edition)》 2016-04
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A Study about Millennium City Park's Construction of Smart Scenic Spot Based on Tourists' Perception

ZHANG Chun-cao;CHEN Nan;College of History and Culture,Henan University;Institute of Leisure & Event,Henan University;  
With the rapid development of tourism information, scenic spots also follow this trend,building "smart scenic spots". Millennium City Park, the best beauty spot of Kaifeng region, based on tourists' perception, collecting the basic data through questionnaire and analyzing. It is found that the tourists' expectations is high on the Millennium City Park's construction of smart scenic spot, but the satisfaction is low. So, this paper has a segmentation analysis on the construction from importance and satisfaction; in four-quadrant chart of IPA analysis,17 items are divided into four areas: holding superiority,focusing on improving, no priority and excessive effort.Suggestions are put forward to distinguish between primary and secondary according to its needs so as to build smart scenic spot orderly and efficiently.
【Key Words】: smart scenic spots perception importance-performance-analysis Millennium City Park
【Fund】: 河南省高等学校重点科研项目(15A630016)
【CateGory Index】: F592.7
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