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There is asymmetric information between businesses and consumers on the B2C trade model,which makes it possible for businesses to fraud.Considering some factors,this paper analyzes the game equilibrium between businesses and consumers.According to the analysis,the main factors influencing the Nash equilibrium are not only the cost of the commodities or services,the cost of the business trading with consumers by cheating or not,the mental loss of the consumers to be cheated,but also the consumers seeing the difference between the commodities evaluation and their price.At last,this paper brings forward the strategy to clear the problems in order to maximize the profits of businesses as well as consumers and improve the efficiency of the market.
【Fund】: 华中师范大学教务处科研立项基金资助项目
【CateGory Index】: F713.36;F224
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