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《Modern Information》 2008-07
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Information Marketing—New Trend of University Library in Developing the Information Service

Wei Chuanrong Fan Xiuying(Library,Ningxia University,Yinchuan 750002,China)  
With the development of the information age,information marketing notion was gradually accepted by native college library.This paper analized the questions that existed in information service of college library,designed work flow of information marketing,and put forward some apppropriate information marketing strategies.
【CateGory Index】: G252
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【References】
Chinese Journal Full-text Database 1 Hits
1 DENG Chuang,LIU Li-sha;University Library’s Practical Marketing Strategy[J];Sci-Tech Information Development & Economy;2009-17
【Citations】
Chinese Journal Full-text Database 2 Hits
1 FENG Xing-qiu(Central South University,Changsha 410083,China);Analysis of Information Marketing in Libraries[J];Journal of Library and Information Sciences in Agriculture;2007-04
2 ;定制营销:图书馆服务推广的新思路[J];;2007-03
【Co-citations】
Chinese Journal Full-text Database 8 Hits
1 ;Response to the Traditional Reference Service in the Information Environment——On the Planning and Running Model of Service Marketing[J];Chongqing Library and Information Science Research;2007-04
2 LI Yun-zhi;University Library’s Knowledge Service Based on Users’ New Information Demand[J];Sci-Tech Information Development & Economy;2008-24
3 ;Research on the Multiplication Pattern Optimization of Library Information Marketing[J];Journal of Information;2008-10
4 ;On the Law Vacancy in the Post Qualification System for China's Library Director[J];Journal of Information;2007-12
5 Yuan Hongjun;Construction of the Model of Optimized Combination of Library Information Marketing[J];Information Studies:Theory & Application;2008-05
6 LI Yu-mei(Humanities School of Harbin University,Harbin 150086,China);On the Positioning and Spreading of the Brand Image of Public Libraries[J];Information Science;2008-03
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【Co-references】
Chinese Journal Full-text Database 6 Hits
1 YE Li(Guangdong Institute of Education,Guangzhou 510303,China);On the tactics of information marketing strategy in university libraries[J];Journal of Academic Library and Information Science;2006-03
2 NIU Bo (Yunnan Province Library,Kunming 650031,China);Analysis of the Marketing Strategy of New York Public Library[J];The Journal of the Library Science in Jiangxi;2008-02
3 SONG Yao-wu(Library,Guangdong University of Technology,Guangzhou 510090,China);Feasibility Analysis of Service Marketing Implemented by University Library[J];Journal of Library and Information Sciences in Agriculture;2008-07
4 SI Li,CHEN Bi-juan (School of Information Management,Wuhan 430072,China);The Analysis of Barriers and Strategies of Marketing Academic Library to College Students[J];Library Tribune;2008-06
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6 ;网络环境下高校图书馆的营销策略[J];Modern Information;2007-07
【Secondary Citations】
Chinese Journal Full-text Database 10 Hits
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