Full-Text Search:
Home|Journal Papers|About CNKI|User Service|FAQ|Contact Us|中文
《Modern Information》 2008-07
Add to Favorite Get Latest Update

Information Marketing—New Trend of University Library in Developing the Information Service

Wei Chuanrong Fan Xiuying(Library,Ningxia University,Yinchuan 750002,China)  
With the development of the information age,information marketing notion was gradually accepted by native college library.This paper analized the questions that existed in information service of college library,designed work flow of information marketing,and put forward some apppropriate information marketing strategies.
【CateGory Index】: G252
Download(CAJ format) Download(PDF format)
CAJViewer7.0 supports all the CNKI file formats; AdobeReader only supports the PDF format.
Chinese Journal Full-text Database 1 Hits
1 DENG Chuang,LIU Li-sha;University Library’s Practical Marketing Strategy[J];Sci-Tech Information Development & Economy;2009-17
Chinese Journal Full-text Database 2 Hits
1 FENG Xing-qiu(Central South University,Changsha 410083,China);Analysis of Information Marketing in Libraries[J];Journal of Library and Information Sciences in Agriculture;2007-04
2 ;定制营销:图书馆服务推广的新思路[J];;2007-03
Chinese Journal Full-text Database 8 Hits
1 ;Response to the Traditional Reference Service in the Information Environment——On the Planning and Running Model of Service Marketing[J];Chongqing Library and Information Science Research;2007-04
2 LI Yun-zhi;University Library’s Knowledge Service Based on Users’ New Information Demand[J];Sci-Tech Information Development & Economy;2008-24
3 ;Research on the Multiplication Pattern Optimization of Library Information Marketing[J];Journal of Information;2008-10
4 ;On the Law Vacancy in the Post Qualification System for China's Library Director[J];Journal of Information;2007-12
5 Yuan Hongjun;Construction of the Model of Optimized Combination of Library Information Marketing[J];Information Studies:Theory & Application;2008-05
6 LI Yu-mei(Humanities School of Harbin University,Harbin 150086,China);On the Positioning and Spreading of the Brand Image of Public Libraries[J];Information Science;2008-03
7 Yuan Xilin(Information Management Department of Nanjing University);From Closing to Open:Thinking about Entrepreneurial University Library[J];Library Journal;2008-10
8 Jiang Shihua;Comparative Study of Library Reference Marketing at Home and Abroad[J];Researches in Library Science;2009-05
Chinese Journal Full-text Database 6 Hits
1 YE Li(Guangdong Institute of Education,Guangzhou 510303,China);On the tactics of information marketing strategy in university libraries[J];Journal of Academic Library and Information Science;2006-03
2 NIU Bo (Yunnan Province Library,Kunming 650031,China);Analysis of the Marketing Strategy of New York Public Library[J];The Journal of the Library Science in Jiangxi;2008-02
3 SONG Yao-wu(Library,Guangdong University of Technology,Guangzhou 510090,China);Feasibility Analysis of Service Marketing Implemented by University Library[J];Journal of Library and Information Sciences in Agriculture;2008-07
4 SI Li,CHEN Bi-juan (School of Information Management,Wuhan 430072,China);The Analysis of Barriers and Strategies of Marketing Academic Library to College Students[J];Library Tribune;2008-06
5 ;高校图书馆信息营销的现实性及其策略探析[J];;2008-03
6 ;网络环境下高校图书馆的营销策略[J];Modern Information;2007-07
【Secondary Citations】
Chinese Journal Full-text Database 10 Hits
1 Wang Lin-jun(Pingdingshan College, Henan Pingdingshan, 467000);Talking About the Information Marketing of University's Library[J];Journal of Chengdu College of Education;2005-06
2 Zhang ChunHong, Xiao Long, Liang NanYan;Research and Application of the Criterion for the Visual Reference Services[J];Journal of Academic Libraries;2006-02
3 Peng Jiebo (Hunan Women’s Vocational University);A Study on Information Marketing Mechanism of Digital Library[J];Library;2005-03
4 YU Guilan, WANG Hongyu;Discussion on Definition of “Three Element” Human Resource[J];Population Journal;2005-01
5 Guo Shiming(Harbin Normal University Library,Harbin 150080);On Quality Evaluation of Digital Referential Consulting Service[J];Journal of the China Society for Scientific and Technical Information;2006-03
6 Ma Gonglan;Development Trend of Digital Reference Service[J];Information Studies:Theory & Application;2006-03
7 Zhang Xian~1 Yang Zhiping~1 Zhou Ningli~2 Li Dan~2~1(Chengdu Library of Chinese Academy of Sciences,Chengdu 610041,China)~2(Library of Chinese Academy of Sciences,Beijing 100080,China);Quality Control and Evaluation System for Collaborative Digital Reference Services of Chinese National Science Digital Libraries[J];New Technology of Library and Information Service;2005-11
8 Zhang Zhixiong~1 Sun Yuling~1 Qu Yunpeng~2 Zhou Ningli~1~1(Library of Chinese Academy of Sciences,Beijing 100080,China)~2(Graduate University of Chinese Academy of Sciences,Beijing 100049,China);The General Introduction of the CSDL Collaborative Digital Service System[J];New Technology of Library and Information Service;2006-02
9 Wu Dengsheng(School of Management,Anhui University,Hefei 230039,China);The Application of AHP and TOPSIS to Evaluation of Digital Reference Services[J];New Technology of Library and Information Service;2006-04
10 Liu Kunxiong;A Study of Business Process Reengineering Based on Information Marketing in Libraries in China[J];The Journal of The Library Science In China;2004-05
©2006 Tsinghua Tongfang Knowledge Network Technology Co., Ltd.(Beijing)(TTKN) All rights reserved