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The Analysis on the Demand Structure Based on the Information Cognition and Value Perception

WANG Xin-hai~a WANG Zhi-hong~b (a.School of Software,Liaoning Technical University,Huludao 125105; (b.School of Business Administration,Liaoning Technical University,Huludao 125105)  
This paper abstracted the term"Demand"in the market to an entity.By analyzing the connotation of demand and implicit demand,it pointed that the basic elements of demand entity object are knowledge element and value element,and then discussed the relation models about information cognition and demand knowledge element, value perception and demand value element from the two angles which are customer information cognition and value perception.It induced two ways to identify the demand entity object elements,namely identify demand knowledge element based on demand chain and demand value element based on value chain.
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