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《Soft Science》 2019-11
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Research on the Effect of Network Embeddedness on Customer Participation in Value Co-creation in Virtual Brand Community——The Mediating Role of Self-determination Sense and Moderating Role of Community Support

WANG Song;DING Xia;LI Fang;College of Economics and Management,Shandong University of Science and Technology;  
258 questionnaires are used to investigate the influence mechanism of network embeddedness on customer participation in value co-creation in virtual brand community. The results show that structural embeddedness,relational embeddedness and cultural embeddedness affect the sponsored value co-creation and autonomous value co-creation through the mediating effect of perceived competence. Relational embeddedness and cultural embeddedness affect the sponsored value co-creation through the mediating effect of perceived relatedness. Community support plays a positive moderating role between perceived competence and customer participation in two types of value co-creation.
【Fund】: 国家自然科学基金项目(71471105);; 山东省社会科学规划项目(18CGLJ38);; 山东科技大学科研创新团队项目(2015TDJH103)
【CateGory Index】: F274;D669.3
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【Citations】
Chinese Journal Full-text Database 2 Hits
1 JIAN Zhao-quan;LIU Yi;School of Business Administration,South China University of Technology;;An Empirical Study on Effects of Relational Embeddedness,Network Competence and Service Innovation Performance[J];软科学;2015-05
2 Li Zhaohui;Jin Yongsheng;Bu Qingjuan;School of Economics and Management,Dezhou University;School of Economics and Management,Beijing University of Posts and Telecommunications;;Research on the Effect of Customer Participation in Value Co-creation of Virtual Brand Community on Brand Equity——the Mediating Effects of Brand Experience[J];营销科学学报;2014-04
【Co-citations】
Chinese Journal Full-text Database 3 Hits
1 Sha Zhenquan;Zhu Lingmei;College of Business Administration,South China University of Technology;;Knowledge Sharing's Impact on the Promotion of the Virtual Brand Community——From the Social Capital Perspective[J];营销科学学报;2015-04
2 LI Hao;HU Hai-qing;School of Economics and Management,Xi'an University of Technology;;Research on the Influence of the Role Conversion of Graduated Incubatees Based on Incubation Network[J];软科学;2015-11
3 ZHANG Jin;CHEN Li-zhen;XIAO Zhi-yong;School of Finance and Economics,Jiangsu University;;Customer Participation's Impact on Knowledge-intensive Services Innovation Performance——Based on the Perspective of Organizational Learning[J];软科学;2015-09
【Secondary Citations】
Chinese Journal Full-text Database 10 Hits
1 ZHANG Heng-jun;YANG Jiao-ping;School of Management,Bohai University;;Effect of Relational Embeddedness on Enterprise Innovation Performance——Taking Knowledge Spillover and Knowledge Absorptive Capacity as Mediating Variables[J];合肥工业大学学报(社会科学版);2014-01
2 LIU Qunhui 1,LI Li 2(1.School of Law and Politics,Zhanjiang Normal University,Zhanjiang 524048,China;2.School of Mobile Information Engineering,Sun Yat-sen University,Zhuhai 519082,China);Relationships Among Relational Embeddedness, Opportunistic Behavior and Intention to Cooperative Innovation: An Empirical Study of SMEs Sample in Guangdong[J];科学学与科学技术管理;2013-07
3 Zhang Jing,Deng Hui Management School,Huazhong University of Science and Technology;Key Dimensions of Brand Value Co-creation and Its Impacts upon Customer Perception and Brand Performance: An Empirical Research in the Context of Industrial Services[J];南开管理评论;2013-02
4 LI Weiming1,2,LI Chunyan1,YANG Dan2(1.School of Economics and Management,Hainan University,Haikou 570228,China;2.School of Business Administration,Southwestern University of Finance and Economics,Chengdu 611130,China);The Impact of Network Competence High Order Dimension Structure on Entrepreneurial Growth: Evidence from Chinese New Ventures[J];科学学与科学技术管理;2013-03
5 Wang Xinxin1,Wan Wenhai2 1 School of International Business Administration,Shanghai University of Finance and Economics,Shanghai 200433,China 2 School of Business Administration,Huaqiao University,Quanzhou 362021,China;The Mechanism of Co-creation Value in Consumption Area and Its Influence on Brand Loyalty[J];管理科学;2012-05
6 YAO Shan-ji1,WANG Yong-gui2,3(1.School of Economics and Management,Nanjing University of Technology,Nanjing 210009,China; 2.International Business School,University of International Business and Economics,Beijing 100029,China; 3.Research Center for Service Marketing and Management,University of International Business and Economics,Beijing 100029,China);Customer Participation in New Product Development and its Influence on Performance:The Mediating Mechanism of Relational Embeddedness[J];管理工程学报;2012-04
7 GUAN Zhi-min,WANG Fan(School of Business Administration,Northeastern University,Shenyang 110819,China);Influence Mechanism of Relational Embeddedness on Innovation in a Technological Alliance Network——A Case Study Based on Shenyang Machine Tool Co.,Ltd.[J];东北大学学报(社会科学版);2012-03
8 WAN Wen-hai,LIU Xian-yue(College of Business Administration,Huaqiao university,Quanzhou 362021,China);Consumption Interaction,Co-creating Value Theory and Their Influence Path on Brand Loyalty ——Analysis Based on Interpreting Method[J];河南工程学院学报(社会科学版);2011-04
9 XU Guan-nan1,ZHOU Yuan1,LIU Xue-feng2 (1.School of Public Policy and Management,Tsinghua University,Beijing 100084,China; 2.School of Management,Xiamen University,Xiamen 361005,China);Action mechanism of relational embeddedness on technological innovation performance:an exploratory case study[J];科学学研究;2011-11
10 WANG Jia-bao1,2,CHEN Ji-xiang1(1.Antai College of Economics & Management,Shanghai Jiaotong University,Shanghai 200052;2.School of Arts Design and Media,East China University of Science and Technology,Shanghai 200037);Relational Embeddedness,Learning Capability and Service Innovation Performance——An Exploratory Analysis Based on Multi-case Study[J];软科学;2011-01
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