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《Journalism Bimonthly》 2017-03
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E-formity:Conformity Behavior on Pinterest

SHEN Bin;  
The major debate regarding the impact of online anonymity focuses on whether lack of physical cues and social cues leads to enhanced democracy within social groups. On the newly developed social interactive platforms, media content can not only be shared with anonymous individuals, but also with acquaintances and/or close friends. The purpose of the present study was to explore online conformity at the affective level on the social media platform, Pinterest. A betweenparticipants factorial experiment was conducted that manipulated personal information disclosure and measured group identification, impersonal task-focus, and evaluation concern. Results and research findings were discussed.
【CateGory Index】: G206
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