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《Journalism Bimonthly》 2017-03
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On The Backgrounds of Intellectual History of William Stephenson' Communication Play Theory

KE Ze;  
William Stephenson proposed the play theory of mass communication in 1967,which attempted to explain the phenomenon of mass communication from the angle of human play.His theory was heavely influenced by the Philosophy revolution and Physics revolution as well as inherited the Tradition of Chicago School of Sociology.This theory proved to be more reason when the time of internet communications is arriving.
【Fund】: 陕西省社会科学基金项目“中国本土传播心理学本体理论建设”(项目编号:2016M013)阶段性研究成果
【CateGory Index】: G206.3
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