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《Journalism Bimonthly》 2017-03
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Research on Transformation Strategy of China's Print Media in Social Network Era

LI Wei-dong;JIA Rui-xue;  
This paper seeks to understand, through participant observation and interviews to a province media group in mainland China, what plight paper media is facing, what obstacles are encountered in the transformation, and the transformation strategies and results in the social network background. Under the perspective of media ecology, this paper believes that the way out for paper media transformation is to break the separated ecology of " isolated islands" and implement cloud communication strategy, thus constructing an open and integrated media ecosystem.
【Key Words】: social networks paper media transformation cloud communication
【Fund】: 国家自然科学基金面上研究项目《移动社交网络中政府形象传播机理及治理研究》(批准号:71473094)的部分研究成果
【CateGory Index】: G219.2
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