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《Journal of Yichun College》 2012-11
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The Interaction of the Traditional Media Discourse and Network Discourse——"Are you happy?" and "My father and mother" as Examples

HUANG Hai-yan1,FENG Xi2(1.Scienstific Research Department,Yichun University,Yichun 336000,China;2.Wuhan University,Wuhan 430000,China)  
Use content analysis and close reading method to analysis"Are you happy?" and "My father and mother".Portrait the traditional media discourse and the network discourse interactive mode and features:join the internet discourse into the program directly;broaden the expression among populations,enhanced pop elements;pay attention to the network opinions,change of programs content and programming flexibly;combine network technology platform,cause public attention,highlight the media public.Point out that should to be improved:interactive still remains to strengthen,the awareness "to salvage the sound sinked" needs to be improved.In addition,it is necessary to maintain the necessary alert to the network populism.
【Fund】: 宜春市社科课题(项目编号:YCSKL2012-117);; 2011年宜春学院校级课题(项目编号:YCKY201105)成果
【CateGory Index】: G206
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