Research on Credit Evaluation Model for Mobile Communication Customers
HUANG Yingchi;ZHENG Tingting;China Mobile Guangdong Co., Ltd.;The Open University of Guangdong;
In order to enhance the scientificity and accuracy of the credit evaluation of mobile communication customers based on data for operators, a credit evaluation model based on the entropy method and classification decision tree was proposed in this paper. Its basic principle was elaborated and the practical application scenarios were presented. It was proved by the concrete applications that the proposed model can reduce the heavy workload of updating calculation formula in the artificial analysis, and efficiently, flexibly and accurately complete the credit evaluation for mobile communication customers with scientificity and practicability.