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《Yunnan Geographic Environment Research》 2009-03
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THE RESEARCH ABOUT POTENTIAL APPRAISAL AND STRATEGY FRAME IN THE TOURIST DESTINATION MARKETING

SHI Dan1,2(1.College of Jilin Normal University,Siping 136000,Jilin,China;2.Institute of Northeast Asia Studies,Jilin University,Changchun 130021,Jilin,China)  
Entering the conformity marketing and brand time in the global tourism today,if we want to push to a tourist destination success the market,the more essential link is the marketing.The tourist destination marketing is a complex question;it involves many aspects of the economy,politics,the culture,the psychology,the advertisement and so on.This research has referred to the massive experts' related literature material earnestly,inspected the present situation of Mudanjiang tourism.Use the fuzzy comprehensive evaluation method to appraise the Mudanjiang tourist destination marketing potential.Analyzing from the main body of marketing,the market analysis,the plan and promotion on tourist destination image,to the monitoring and management,constructs the Mudanjiang tourist destination marketing strategy frame.Then research the Mudanjiang tourist destination marketing systematically.
【CateGory Index】: F590
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