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Analysis of Media Discourse from Multi-perspectives——Also on the Application of Discourse Analysis to the Study of China's Media Theories

ZOU Jian-da(Editorial Department of JYNU,Yunnan Normal University,Kunming 650092,China)  
The application of the discourse analysis theory represented by the Netherlandish scholar van Dijk to the study of media discourse has resulted in a research transformation from the external to the internal.However,the traditional analysis of media discourse focuses only on the static structure of media discourse.Thus,such analysis should focus not only on the existing media discourse but also its dynamic formation in order to reveal its productive mechanism from the structure-action and state-society perspectives.
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