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《Chinese Journal of Management Science》 2010-02
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Game Research on Government Regulation and Corporate Social Responsibility in Duopoly Market

NING Ya-chun1,LUO Zhi-ren2 (1.School of Industrial and Business Administration,Hunan University,Changsha 410012,China;2.Hunan International Economics University,Changsha 410205,China)  
Irresponsible corporate behaviors are constrained by both government regulation and product competition.This article builds a three-stage game model,analyzes the impact of government preference and execution on government regulation of irresponsible corporate behaviors,and reveals the paradox of government preference.Research shows that the key for a government to constrain irresponsible corporate behaviors effectively,is to make corporate losses from irresponsible behaviors exceed gains from those;no matter how the government prefers social interests,there exists a possibility that the government deregulates irresponsible corporate behaviors;the more the government prefers the social interests,the less a possibility of eliminating an irresponsible corporation from the market is;and,the paradox of government preference results from the duality of irresponsible corporate behaviors.
【Fund】: 教育部博士点基金资助项目(20060532021)
【CateGory Index】: F270;F224.32
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