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《China Ancient City》 2017-04
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The SWOT Analysis and Research of Strategies of the Characteristic small town in ZheJiang province

Li Yuejun;Lin Meng;Jiang Qinjun;  
As a spatial unity in the current regional economic development,the characteristic small towns attach great importance for our province to promote the development of innovative.Through the analysis of the SWOT Analysis,this paper believes that the characteristic town with solid economic foundation,industry characteristics,locational factor and brand advantage,is supported by governments at all levels and have mature development opportunities.But it also has some problems,such as lack of advanced tourism resources,weak tourism development base,Narrow region space and multiple management. So the tourism development of characteristic town must seize the opportunity,set a scientific and suitable tourism development pattern,rationalize management system and stick to the principle of multi rule in one,develop the characteristics,explore the cultural tourism resouces,strengthen the interaction between industry and tourism and intergreate into regional tourism network.
【Key Words】: Characteristic small town development of tourism trend the SWOT Analysis development countermeasure ZheJiang province
【Fund】: 国家社科年度基金项目“大别山连片特困区旅游精准扶贫研究”(编号:16BGL109);; 浙江省哲学社会科学规划项目“浙江省特色小镇旅游空间生产研究”(编号:17NDJC149YB)
【CateGory Index】: F299.27;F592.7
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