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《China Population,Resources and Environment》 2012-02
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Model Research on Urban Residents’ Low-carbon Purchasing Behavior Base on the Survey Data in Five Cities

WANG Xing-dong1,2 JING Feng-jie1(1.Management School,Huazhong University of Science and Technology,Wuhan Hubei 430074,China; 2.Economic and Trade School,Jiangxi Agriculture University,Nanchang Jiangxi 330045,China)  
With global climate warming,low-carbon living and consumption become the focus of the public.In this paper,by building model the paper discussed the factors which affect the purchase of low-carbon products from the consumer's individual level and cultural dimensions.The result shows that the individual factors(low-carbon cognition,low-carbon emotion) and cultural factors(collectivism,man-nature orientation) affect urban residents' low-carbon purchasing intention positively,as low-carbon purchasing attitude works as a mediator.But they differ in the extent of effect;the effect of individual factors is stronger than that of culture factors.In individual factors,the emotional impact of low-carbon is greater than that of low-carbon awareness.In cultural factors,the impact of man-nature orientation is slightly higher than that of collectivisms.And confidence mediates the influence of low-carbon attitude on low-carbon purchasing intention.
【Fund】: 国家自然科学基金项目(编号:70972018);; 教育部人文社科项目(编号:10YJC630227)
【CateGory Index】: X196;F224
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