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《Journal of Library Science In China》 2007-02
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Library Information Marketing and Information Resource Development

Liu Kunxiong  
Library information marketing has dual characteristics.Its relationship with library information utilization is the relationship of measure and objective.It is not only the marketing of resources,but also the marketing of productive forces and production relationship.Information marketing can provide internal impetus to library resource utilization,change library's development conceptions,and promote resource utilization efficiency.The authors propose using information marketing as the starting point for the innovation of the theory of information resource utilization and for the research of its basic strategies.8 refs.
【Fund】: 国家社科基金项目(04CTQ001);; 湖南省教育厅科研项目(04C636)成果之一。
【CateGory Index】: G250.7
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【Citations】
Chinese Journal Full-text Database 3 Hits
1 HUANG Chang-zhu(The Centre of Literature and Information,Chinese Academy of Social Sciences,Beijing 100732,China);On Strengthening the Exploring and Using of Information Resource during the Course of Modernization[J];;2005-05
2 Liu Kunxiong;A Study of Business Process Reengineering Based on Information Marketing in Libraries in China[J];The Journal of The Library Science In China;2004-05
3 Liu Kunxiong, Li Huiling;On Characteristics of Relations of Information Production[J];Journal of Library Science in China;2006-01
【Co-citations】
Chinese Journal Full-text Database 10 Hits
1 SHENG Xiu-wen(Jiangxi University of Finance and Economics,Nanchang 330013,China);The effectual factors in the realization of knowledge management in libraries and reference drawn from the practical experiences[J];Journal of Academic Library and Information Science;2010-01
2 LI Hui-ling (School of Management,Xiangtan University,Xiangtan 411105,China);The Ponder over "Library Hotel" Thinking[J];Shanxi Library Journal;2007-01
3 FENG Xing-qiu(Central South University,Changsha 410083,China);Analysis of Information Marketing in Libraries[J];Journal of Library and Information Sciences in Agriculture;2007-04
4 FU Feng-qi;Discussion on Problems in and Countermeasures for University Library's Marketing[J];Sci-Tech Information Development & Economy;2010-03
5 Ren Jing Library of Shandong Yingcai University, Jinan , Shandong 250104;Research on 3G technology based on Ubiquitous Library Mobile Information Services[J];Public Library Journal;2009-02
6 Wang Ping (Information and Management dept Jilin University,130012);The Track of the Technology of Longterm Preserving and Accessing to Electronic Records and Archiver in Foreign Countries[J];Information Science;2002-02
7 Jin Yan (The College of Information Management of Wuhan University,Wuhan430072);The Analysis on the Structural Essentials of Information Broking[J];Information Science;2003-10
8 CHEN Li-jun,XU Chun-man(Information Management Department of Social History College,Fujian Normal University,Fuzhou 350007,China);Digital Library Electronic-commerce Service SWOT Analysis and Developing Devices Discussion[J];Information Science;2006-10
9 Li Guilin;An Overview of Research on Information Brokerage[J];Information Studies: Theory & Application;2004-03
10 Yao Jiyue;Design and Analysis of Library Information Marketing Architecture[J];Information Studies:Theory & Application;2008-01
【Co-references】
Chinese Journal Full-text Database 10 Hits
1 Yin Yongqing(East China Normal University Library,Shanghai,200062);A Brief History of the Index Development in China[J];Library and Information;2007-01
2 Fan Bingsi (Department of Informatics of East China Normal University,Shanghai,200062);On the Core Values: A Challenge to Our Librarianship[J];Library and Information;2007-03
3 Xiao Shan (Department of Library Science,School of Humanities,Guizhou University,Guiyang,Guihzou,550025) Fan Bingsi (Department of Informatics of East China Normal University,Shanghai,200062);A Survey and Statistics of Core Values[J];Library and Information;2007-03
4 Zhang Qi(Information Management School of Sun Yat-Sen University,Guangzhou,Guangdong,510275);The Reorganization and Understanding to The Manifesto of Libraries Service[J];Library and Information;2008-04
5 Han Jue (Shenzhen polytechnic,Shenzhen,Guangdong 512055,China);A Century Magnificent Picture of Library Science——the Comment on "the Western and China Library Science in 20th Century——the Program for Theoretical History Determined by Delphi"[J];Library Work in Colleges and Universities;2006-03
6 Xi Zhongming (Tongji University Jiading Branch,Shanghai 201804,China);Architectural Design Idea and Practice of Academic Libraries——A Case Study on Tongji University Jiading Branch Library[J];Library Work in Colleges and Universities;2008-04
7 HU Guo-fang(Library,Chongqing Three Gorges College,Wanzhou,Chongqing 404000,China);Discussion on the Integration of Public Relations and Marketing Concept in Library[J];Journal of Library and Information Sciences In Agriculture;2004-12
8 LI Jie (Public Administration School, Sichuan University, Chengdu 610064, China);Public Library Shows Great Concern for Information Access by the Disadvantaged Population[J];Journal of Library and Information Sciences In Agriculture;2005-09
9 ;Obtain the Knowledge and Information in Freedom —— The Glasgow Declaration on Libraries,The IFLA Internet Manifesto and Statementon Libraries and Sustainable Development[J];Library Development;2003-02
10 JIANG Yongfu & Chen Lijun;Library Humanistic Management:Meaning and Principles[J];Library Development;2003-04
【Secondary References】
Chinese Journal Full-text Database 1 Hits
1 Zhang Mingxia;Reviews on Marketing Research in Libraries at Home and Abroad[J];Researches in Library Science;2010-06
【Secondary Citations】
Chinese Journal Full-text Database 10 Hits
1 Wang Lin-jun(Pingdingshan College, Henan Pingdingshan, 467000);Talking About the Information Marketing of University's Library[J];Journal of Chengdu College of Education;2005-06
2 Peng Beifang & Liu Kunxiong;Researches on information resources of modern libraries[J];New Century Library;2005-04
3 Zhang Chengwu(Library of Hebei University of Technology, Tianjin 300130);Analysis of the Policy of Information Price and Model in Pricing of Information Products[J];INFORMATION SCIENCE;1999-04
4 Song Xue (The Information Management Department of Northeast Normal University,Changchun130024);Business Process Reengineering at Libraries in the Age of Information[J];INFORMATION SCIENCE;2000-10
5 Yang Liling (Economics and Management School of Shanxi University,Taiyuan030006);On Legal Standard and Problems in Internet Information Service[J];Information Science;2002-05
6 LU Xiaohong;Preliminary Discussion on the Information Service Operation Method[J];INFORMATION STUDIES: THEORY & APPLICATION;2000-03
7 Bi Qiang;A Summary of Research on Integrated Information Service in the Network Environment[J];Information Studies: Theory & Application;2004-01
8 Lai Maosheng et al.;Research on the Basic Theory of Information Resources Development and Utilization[J];Information Studies: Theory & Application;2004-03
9 AI Ying (Guangdong College of Education,Guangzhou 510303,China);A Discussion on The Business Process Reengineering in Libraries Under the Environment of Network[J];Library Tribune;2001-03
10 LU shi yan (Library of Zhanjiang Ocean University,Zhanjiang 524025,China);Study of Exploiture and Utilization of Literature Information Resource in Library[J];Library Tribune;2002-02
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