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《Journal of Library Science In China》 2007-02
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Library Information Marketing and Information Resource Development

Liu Kunxiong  
Library information marketing has dual characteristics.Its relationship with library information utilization is the relationship of measure and objective.It is not only the marketing of resources,but also the marketing of productive forces and production relationship.Information marketing can provide internal impetus to library resource utilization,change library's development conceptions,and promote resource utilization efficiency.The authors propose using information marketing as the starting point for the innovation of the theory of information resource utilization and for the research of its basic strategies.8 refs.
【Fund】: 国家社科基金项目(04CTQ001);; 湖南省教育厅科研项目(04C636)成果之一。
【CateGory Index】: G250.7
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Chinese Journal Full-text Database 3 Hits
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2 Liu Kunxiong;A Study of Business Process Reengineering Based on Information Marketing in Libraries in China[J];The Journal of The Library Science In China;2004-05
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Chinese Journal Full-text Database 10 Hits
1 SHENG Xiu-wen(Jiangxi University of Finance and Economics,Nanchang 330013,China);The effectual factors in the realization of knowledge management in libraries and reference drawn from the practical experiences[J];Journal of Academic Library and Information Science;2010-01
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Chinese Journal Full-text Database 10 Hits
1 Yin Yongqing(East China Normal University Library,Shanghai,200062);A Brief History of the Index Development in China[J];Library and Information;2007-01
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10 JIANG Yongfu & Chen Lijun;Library Humanistic Management:Meaning and Principles[J];Library Development;2003-04
【Secondary References】
Chinese Journal Full-text Database 1 Hits
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