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《China Pharmacy》 2017-18
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Reform and Exploration of Teaching System for Pharmaceutical Marketing and Management Main Course

SHI Kaiyun;ZOU Xiaochuan;LI Jun;WANG Wenfeng;Pharmaceutical Teaching and Research Section,Dept.of Biological and Chemical Engineering,Second Chongqing University of Education;Institute of Medicinal Chemistry Research,Second Chongqing University of Education;  
OBJECTIVE:To improve professional skills and practical abilities of students majored in drug marketing and man-agement major,and to cultivate of high quality innovative talents of drug marketing and management. METHODS:Based on the guidance of constructivism theory,related theoretical courses were integrated,such as Pharmaceutical Administration,Management Basis for Pharmaceutical Enterprise,Drug Quality Management. Training course was also introduced. RESULTS:The related contents of drug marketing and management in Pharmaceutical Administration were added into the course of Drug Quality Management;related drug registration management was added into the course of Pharmaceutical Administration. The training courses of Management Basis for Pharmaceutical Enterprise,Drug Quality Managemen were integrated and transformed into training competition which simulated the whole operating process of pharmaceutical enterprise company. CONCLUSIONS:The teaching system reform of drug marketing and management course in our university has begun to take shape and lays good theoretical and practical foundation for the students,employment and career.
【Key Words】: Pharmaceutical marketing and management course Teaching system Reform Exploration
【Fund】: 重庆市教育委员会科学技术研究项目(No.KJ131513);; 重庆第二师范学院教改项目(No.JG20132205);; 重庆市高校“创新团队建设计划”项目(No.KJTD201325)
【CateGory Index】: G642
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