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《Chinese Agricultural Science Bulletin》 2010-13
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The Research on Customer Satisfaction of Leisure Agriculture Garden

Wang Xiaorong1,Wang Shujin2(1Institute of Information Science,Tianjin Academy of Agricultural Sciences,Tianjin 300192;2College of Economics and Management,Nanjing Agricultural University,Nanjing 210095)  
From the perspective of microcosmic,this paper created a tool to measure customer satisfaction ofleisure agriculture garden.Then,I sampled some people in Nanjing agriculture garden at random.Finally,Imade up the customer satisfaction model of leisure agriculture garden by structural equation model.I found thatstructural equation model is a valid tool to measure customer satisfaction of leisure agriculture garden,andentertainment is main factor for customer satisfaction,followed by the farm's reputation,once again forpersonnel services,then the price perception,and finally the farm environment.
【CateGory Index】: F327
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