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《Intellectual Property》 2014-06
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On the Protection of Intellectual Property Rights in E-commerce Market:From the Perspective of Institutional Defi ciency and Countermeasures

Ji Yu;Xing Yanfa;Hong Jiqing;Li Jianmin;  
There are many characteristics of E-commerce market, such as virtual subjects, separate goods and information and cross-region business. And all these characteristics contribute to the convenience for IPR infringement and the sale of fake goods. Therefore, the protection of IPR in E-commerce market has become a complicated problem. The main reason is institutional deficiency of E-commerce market, especially the problem of the legal status of the operator of online trade platform and the duty of the administrative supervisor of it. So, form the perspective of legislation, we need to improve the current legal system, as well as encourage local legislation; and from the perspective of administrative supervision, we need to establish the supervisory platform for online trade to promote the construction of social service system.
【Fund】: 2012年度国家知识产权局重点软科学研究项目《虚拟市场交易中知识产权保护法律责任的制度缺失及对策研究》(SS12-A-10)的成果 部分内容曾被中央办公厅和国家知识产权局相关刊物刊发;; “浙江省高校人文社科重点研究基地——标准化与知识产权管理”项目《电子商务知识产权保护现状调查及对策研究》资助
【CateGory Index】: D923.4
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