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The Cultural Linguistic Concept of Advertising Transmission

LI Ze-chao(College of Chinese Language and Literature,ANU,Wuhui,Anhui,241000)  
With the advertising transmission application as a background,this paper is supposed to present a quest for essence and specific implication of advertising transmission,from the perspectives of advertising hosts, advertisers and advertising media.The linguistic concept of advertising is an existence in the way of dialogue.It's a structure of constant construction and expansion.The cultural linguistic concept of advertising in modern China,as a transmission message code of commodities,has come into being.
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