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Coordinating Contract of Supply Chain when Advertisement Influences Demands

ZHANG Tinglong (School of Economics and Management,Anhui Normal University,Wuhu Anhui 241003,China)  
In a supply chain with one supplier and one retailer,discuss the coordination between channel rebate contract and supply chain when advertising investment influences demands.Compare and analyse ordering-target rebate contract and a selling-target rebate.Respectively investigate the chain members' decisions and the channel coordination of each contract,and discuss the demand expectation and variance's effects on contracts with the increase of advertisement.
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