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Structure of Human Nature and Incentive Mechanism Design:Perspective of Management

WU Xiulian (School of Economics and Management,Anhui Normal University,Wuhu Anhui 241003,China)  
Incentive mechanism design depends on managers' cognition of human nature.Based on assumptions of human nature in management thoughts evolution and need theory in behavior sciences,human nature in an integrated sense contains triple attributes: economic nature,social nature and developmental nature.And economic nature is the basic attribute,while social nature and developmental nature are the essential attributes.Therefore,organizations can design incentive mechanisms from three perspectives which are service-oriented human resource culture,brand-oriented human resource management,and strategy-oriented human resource governance in order to motivate human productive potentials.
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