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New Interpretation of Ultimatum Game Theory: Cost Value Theory

WANG Qiang,XUAN Bin(School of Educational Sciences,Anhui Normal University,Wuhu Anhui 241000,China)  
On the basis of equity theory,expectancy theory and reputation and morality theory,the cost value theory was put forward,claiming that people will consider the cost of rational and emotional behaviors,and when one of them becomes the dominant role,our subsequent behaviors were determined.According to the factors and internal neural mechanisms in ultimatum game,prove the rationality of the cost value theory and propose the future outlook about continued research of the cost value theory.
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