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《Journal of Anhui Normal University(Natural Science)》 2002-04
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ON THE SOCIAL STRUCTURE OF HEALTHINESS CONSUMPTION

ZUO Xinrong(College of Physical Education, Anhui Normal University, Wuhu 241000, China)  
The tastes and preferences of sports consumers are based on society and are dynamic rather than inherence or fixed. In such a dynamic state differentiation in taste is pursued. During the process of socialization, the reflection of the individual social and economic status in the subjective structure creates gaps in time and culture between general healthiness consumption and developing healthiness consumption and makes inevitable compitions between developing healthiness consumptions. It is concluded that although the main conditions of stimulating the social structure of healthiness consumption to evolve are the increase in people's income and distribution and the development of social economy, Which is carried out on the basis of the imbalance between income and distribution. Hence, the increase can't guarantee the natural trend of the social structure of healthiness consumption. Since economic development is inherent in the social structure, The evolution of the structure combination of healthiness consumption is more than an economic problem and is affected by other factors in this structure. 
【Fund】: 安徽省社科规划项目(AHSK01-02D021);; 安徽省跨世纪学术和技术带头人科研课题(人教021).
【CateGory Index】: C913.3
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