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《Journal of Anhui Normal University(Natural Science)》 2006-01
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Summary on Relative Problems of Questionnaire Survey and Data Analysis in Overseas Tourism Research

ZHANG Hong-mei,LU Lin (College of Territorial Resources and Tourism,Anhui Normal University,Wuhu 241000,China)  
Quantitative methods are dominative in foreign tourism study,while Chinese researchers rarely use it for lack of training on statistics knowledge.However,quantitative research is a method which approaches to science more.In comparison with the subjectiveness of qualitative research,it is an objective,systematic and accurate method.This paper makes a preliminary analysis on the most used data collection method——questionnaire survey,and the most used data analysis methods——T-test,ANOVA,Chi-square test,factor analysis.Questionnaire survey mainly includes design process,structure,scale design,sampling framework,sampling methods,and sample size.And data analysis includes the basic idea and usage range of all statistical methods.
【Fund】: 国家社会科学基金(03BJY084);; 安徽师范大学青年基金(2003XQN38)
【CateGory Index】: F590
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