Full-Text Search:
Home|Journal Papers|About CNKI|User Service|FAQ|Contact Us|中文
《Journal of Anyang Institute of Technology》 2013-03
Add to Favorite Get Latest Update

On Small and Medium-sized FMCG Enterprises Market Cost Management

TANG Yun(Shengda Trade Economics & Management College of Zhengzhou Department of Business Administration, Zhengzhou 451191,China)  
Size and using effect of small and medium-sized fast disappear enterprise marketing expense,directly affect the economic efficiency of enterprises.Facing the plight of small and medium-sized enterprises and other economic entities,this article from the small and medium-sized fast disappear enterprise marketing expense content,analysis of the significance of strengthening the management,effective management method put forward from the prediction,marketing expense budget.In order to improve the small and medium-sized fast disappear enterprise market cost use effect,improve the economic efficiency of enterprises.
【CateGory Index】: F275
Download(CAJ format) Download(PDF format)
CAJViewer7.0 supports all the CNKI file formats; AdobeReader only supports the PDF format.
©2006 Tsinghua Tongfang Knowledge Network Technology Co., Ltd.(Beijing)(TTKN) All rights reserved