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《Journal of Baicheng Normal University》 2019-04
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Research on Training and Evaluation Criteria of Innovative Talents in Applied Undergraduate Advertising

ZHANG Shuang-hao;School of Media Arts,Jilin Business College;  
Starting with the necessity of cultivating innovative talents in Advertising of applied undergraduate,this paper points out the content and path of cultivating innovative talents in this area,and puts forward suggestions,as well as building the evaluation system of teachers' teaching and students' learning.
【Fund】: 吉林省教育厅职业教育与成人教育教学改革一般课题(2017ZCY314)
【CateGory Index】: G642;F713.80-4
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