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《Journal of Baoding University》 2015-01
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The Study on the Interpersonal Meanings in Tourism Publicity Materials of Baoding Under the Perspective of Appraisal Theory

Liu Zhiping;Chen Jing;Foreign Language Department of Commerce,Hebei Institute of Finance;Journal Editorial Department, Baoding University;  
As an important tool for text analysis or discourse analysis, appraisal theory focuses on different attitudinal meanings negotiated in texts. This paper adopts the theory as its working framework, digs into the specific appraisal meanings and re sources displayed in the tourism publicity materials of Baoding. It is found that despite the significant impact brought by the rich appraisal meanings conveyed, those materials are devoid of varied appraisal devices, a clear manifestation of the appraised, and most importantly,they are short of a clear orientation of potential readers or travelers.
【CateGory Index】: H15
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