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On the Technology and Reign in the Consumer Society ——The Rise of Mass Media and Its Ideological Effect

RONG Xin(Institute for Intellectual Culture and Social Development, North China University of Technology Beijing 100144,China)  
The modern society is a society with universal commodity.Ideology has become the dominate way of control,taking the place of politics and military affairs.Commodity is the premise of the ideological control;meanwhile,the mass media which is the particular outcome of the modern society can provide the technological support for the realization of this kind of control.
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