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《The Northern Forum》 2019-03
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A Brief Analysis on the Componentsof Consumer Society and its Influence on Social Existence

SU Dan;Harbin Normal University;  
From the end of the 19 th century to the beginning of the 20 th century, the meaning of consumption changed from a passive process to an active process, capitalist society began to change into a consumer society. The emergence of the Ford system, the improvement of consumption capacity, the increase of leisure time and the development of electronic media constitute the components of the consumer society. Among them, there are three ways to understand the function of electronic media in consumer society. One is that media is a tool of manipulation, media is information, and media is a tool of manipulation, but the information receivers can decode it in another way. The constituent elements of the consumer society have a series of influences on 'the social existence', including the confusion of social reality and image, the fragmentation of reality, the construction of people as the subject of desire, and the change in people's psychological concept or consciousness itself. Consumer society is a new stage of capitalism. By stimulating consumption, the guiding content of the whole society changes, and consumption itself becomes a driving force of the society. This transformation is called the second revolution of bourgeois society, which means that the West has entered the era of comprehensive consumption.
【Fund】: 黑龙江省普通本科高等学校青年创新人才培养项目“社会主义核心价值观认同视阈下的社会诚信体系研究”(CX201711)
【CateGory Index】: F014.5
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