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Assessment Model of Chinese Time-Honor Brand Value

CHEN Ya-rong,SUN Jing-lu(Glorious Sun School of Business and Management,Donghua University,Shanghai 200051,China)  
Described the development of the assessment of brand value and built a new assessment model for Chinese time-honor brand value.The new model took the connotation and characteristics of the Chinese time-honor brand as a starting point,and teared from the Interbrand's method Brand Equity Ten.The model analyzed the financial factors,corporate market forces,consumer factors,and characteristics of Chinese time-honor brand,which was a comprehensive evaluation model.
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