Full-Text Search:
Home|About CNKI|User Service|中文
Add to Favorite Get Latest Update

Garment Brand Strategy with Products and Services as the Core

YANG Can,ZHANG Gao-peng(Institute of Light Industry & Textile Food Engineering,Sichuan University,Chengdu 610065,China)  
Aiming at the fierce competition and the phenomenon of blind brand building in China's garment industry,this paper analyzed the situation and problems of domestic garment enterprises in brand management,and studied the clothing corporate brand strategy using the advanced theory of modern corporate design management and business philosophy,based on the analysis of the success or failure of a large number of domestic and international clothing enterprise brand strategy.The paper finally proposed that products and services should be the core and fundamental element for garment enterprises to establish and maintain lasting stability and pervasive clothing brand.
Download(CAJ format) Download(PDF format)
CAJViewer7.0 supports all the CNKI file formats; AdobeReader only supports the PDF format.
©CNKI All Rights Reserved