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《Office Informatization》 2018-10
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Research on Enterprise Customer File Management

YANG Lu;Schoolof Public Management,Sichuan University;  
In the "customer-centric"business model,customer files are increasingly becoming an important tool for companies to understand and win the favor of customers. This article first analyzes the research status of customer files,and thenmake a detailed explanation of the concepts and contents、characteristics and functions、management principles、patterns and processes of enterprise customer fileswith the expectation to help companies better understand and manage customer files.
【CateGory Index】: F274;G271
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