Research on Enterprise Customer File Management
YANG Lu;Schoolof Public Management,Sichuan University;
In the "customer-centric"business model,customer files are increasingly becoming an important tool for companies to understand and win the favor of customers. This article first analyzes the research status of customer files,and thenmake a detailed explanation of the concepts and contents、characteristics and functions、management principles、patterns and processes of enterprise customer fileswith the expectation to help companies better understand and manage customer files.
【CateGory Index】： F274;G271