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Study on Return Management of B2C E-commerce Website

JIANG Qiqi;College of Economics and Management,Nanjing Forestry University;  
This article is mainly written from the perspective of B2 C e-commerce sites and consumers,and is a study of return reason and customer satisfaction. The conclusion was drawn by means of the questionnaire survey in combination with factor analysis method of B2 C e-commerce sites consumers.First of all,the analysis is mainly about the return policy and the logistics situation of the B2 C e-commerce.Secondly,the two main reasons for return of consumers at B2 C e-commerce sites led by the study of the reason for return and customers' satisfaction are Returns process and serves designing and return logistics.Finally,Being based of a study of taobao mall,an in-depth study and analysis of the and potential value of return management was raised,and the corresponding strategies and suggestions was put forward.
【CateGory Index】: F724.6;F274
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【Citations】
Chinese Journal Full-text Database 9 Hits
1 XIAO Xiu;CAO Wei-guo;School of Management,Hangzhou Dianzi University;;Study on Return Policy of Online Retailers under Time Restriction[J];物流科技;2013-10
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【Co-citations】
Chinese Journal Full-text Database 10 Hits
1 Deng Xudong;Wang Min;School of Management, Wuhan University of Science & Technology;;Study on Influence of Seller-initiated Product Return Freightage Insurance on Seller Profit under E-commerce Environment[J];物流技术;2015-24
2 Qiao Jun;Kang Yulan;School of Marketing and Logistics Management,Nanjing University of Finance and Economics;;A Study on the Factors of Customer Satisfaction of Domestic B2C Shopping Sites——Based on Empirical Analysis of Jingdong Mall[J];南京财经大学学报;2015-05
3 Peng Ying;Feng Chaogang;He Mingke;School of Business, Beijing Technology & Business University;School of Computer & Information Engineering, Beijing Technology & Business University;;Study on Customer Service Experience of JD Logistics System: In the Case of Beijing[J];物流技术;2015-16
4 Cui Xiaodi;School of Economics & Management, Tianjin University of Technology & Education;;Analysis of Cost-benefit Coordination of Product Return in B2C E-commerce Environment[J];物流技术;2015-15
5 ZHAO Shu-hong;International Education College Henan University;;Study on Return Reverse Logistics of Network Transactions[J];物流工程与管理;2015-07
6 Xuan Hui;Liu Aijun;Zhai Liangliang;Nanjing Institute of Industry Technology;School of Economics & Management, Nanjing University of Agriculture;;Empirical Study on Supermarket Product Returns Management: In the Case of Nanjing[J];物流技术;2015-13
7 SHAN Mi-yuan;OU Cui-ling;ZHANG Ren-long;College of Business Administration,Hunan University;;B2C Enterprises' Return Policy under Advance Selling and Normal Sale Integration Mode[J];系统工程;2015-05
8 DUAN Yun-xin;GU Qiao-lun;School of Economics and Management of Tianjin University of Technology and Education;;The Analysis of Dynamic Behavior of Return Logistics in E-commerce[J];价值工程;2015-13
9 LI Jian;WANG Bo;SHI Hao;LI Lin-lin;College of Management and Economic,Tianjin University;School of Management,Tianjin University of Technology;;Manufacturer's buy-back policy in two-stage e-commerce supply chain with customer return policy[J];计算机集成制造系统;2015-04
10 ZHANG Xia-heng;The College of Economics & Management,Chang'an University;;Evaluation Model about Logistics Satisfaction in Shopping Online and Empirical Study[J];数学的实践与认识;2014-24
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