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《Journal of Beijing University of Aeronautics and Astronautics(Social Sciences Edition)》 2006-01
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On TCL's Diversified Management

QI Xiao-yao(School of Management,Tianjin University,Tianjin 300072,China)  
This paper analyzes the diversified management model of TCL in such aspects as its uniqueness,the causes,existing problems,and the future.Its uniqueness lies in the diversified management: acquire the resources necessary for the entry into a new domain by means of franchising;push into a mature market from a certain niche market with the emphasis on marketing innovation.Why diversify? Apart from the general industrial situation of home appliances,there exist the needs for diversification: lowering the business risks,producing synergy by coordinating surplus resources and achieving "3 C into 1".This diversification has also brought such problems along as clotting the marketing channel,scattering the group's resources and hindering the extension of its brands.
【CateGory Index】: F426.6
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Chinese Journal Full-text Database 1 Hits
1 Qin Song Huang Huo-jun (School of Business Administration,Zhongnan University of Economics and Law,Wuhan 430060,China);The Research of the Diversification Strategy in Chinese Household Appliance Enterprises Based on the Core Competition[J];Journal of the Postgraduate of Zhongnan University of Economics and Law;2006-04
【Co-citations】
Chinese Journal Full-text Database 7 Hits
1 JIANG Fu-xiu~1,LIU Zhi-biao~2,LU Zheng-fei~3(1.Guanghua School of Management,Peking University,Peking 100871,China;2.Center for the Yangtze River Deltis Socioeconomic Development,Nanjing University,Nanjing Jiangshu 210093,China;3.Accounting Department of Cuanghua School of Management,Peking University,Peking 100871,China);Diversification,Firm's Value and Earnings Fluctuation Empirical Research Based on Chinese Listed Firms[J];Research on Financial and Economic Issues;2006-11
2 Chang Yong Cheng Hongwei (Chengdu University of Technology, Chengdu,Sichuan 610059);Diversification strategy?Economic performance and Capital Structure——An explanation of equity financing preference of China's listed companies[J];Communication of Finance and Accounting(Academy Version);2006-06
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