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《Journal of Beijing University of Aeronautics and Astronautics(Social Sciences Edition)》 2012-01
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The Construction of an Employer Branding Model and Its Measurement

Huangfu Gang,Liu Peng,Si Junpeng,Zhao Lu,Shi Zhengyu,Huang Xiuyu(School of Economics and Management,Beijing University of Aeronautics and Astronautics,Beijing 100191,China)  
The study explored the definition of employer branding in China socio-economic context.It constructed a model of employer branding and a questionnaire as measurement,by an exploratory factor analysis and a confirmatory factor analysis.We constructed 8 dimensions of instrumental attributes with 28 items and 6 symbolic attributes with 22 items.Its constructive validity and reliability was tested,showing the questionnaire well designed.
【Fund】: 国家自然基金资助项目(71072022);; 航空基金资助项目(08E51018)
【CateGory Index】: F272.92;F224
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