Full-Text Search:
Home|Journal Papers|About CNKI|User Service|FAQ|Contact Us|中文
《Journal of Beijing University of Aeronautics and Astronautics(Social Sciences Edition)》 2012-01
Add to Favorite Get Latest Update

The Construction of an Employer Branding Model and Its Measurement

Huangfu Gang,Liu Peng,Si Junpeng,Zhao Lu,Shi Zhengyu,Huang Xiuyu(School of Economics and Management,Beijing University of Aeronautics and Astronautics,Beijing 100191,China)  
The study explored the definition of employer branding in China socio-economic context.It constructed a model of employer branding and a questionnaire as measurement,by an exploratory factor analysis and a confirmatory factor analysis.We constructed 8 dimensions of instrumental attributes with 28 items and 6 symbolic attributes with 22 items.Its constructive validity and reliability was tested,showing the questionnaire well designed.
【Fund】: 国家自然基金资助项目(71072022);; 航空基金资助项目(08E51018)
【CateGory Index】: F272.92;F224
Download(CAJ format) Download(PDF format)
CAJViewer7.0 supports all the CNKI file formats; AdobeReader only supports the PDF format.
【Citations】
Chinese Journal Full-text Database 2 Hits
1 Liang Junping Li Xiaohong (Guanghua School of Manangement,Peking University,China);The Influence of Symbolic Person-Organization Fit on Employer Attraction——A Research on Symbolic Employer Branding[J];Nanjing Business Review;2005-04
2 Wen Zhonglin 1,2 , Hau Kit-Tai 1 , Herbert W. Marsh 3 ( 1Faculty of Education, The Chinese University of Hong Kong, Hong Kong, China) ( 2Faculty of Education, South China Normal University, Guangzhou 510631,China) ( 3Faculty of Education, University of Western Sydney, Australia NSW2560);STRUCTURAL EQUATION MODEL TESTING: CUTOFF CRITERIA FOR GOODNESS OF FIT INDICES AND CHI-SQUARE TEST[J];Acta Psychologica Sinica;2004-02
【Co-citations】
Chinese Journal Full-text Database 10 Hits
1 LIU Wei-wei,SHI Chun-sheng(School of Economics and Management,Harbin Institute of Technology,Harbin 150001,Heilongjiang,China);Impact Mechanism of Component Elements on Science Research Capability of National Defense Universities:from Analysis View of 3D Based on Niche Theory[J];Acta Armamentarii;2009-S1
2 CHEN Shan-ping1,PAN Xiu-gang1,ZHANG Ping2,ZHANG Zhong-jiang1(1.Department of Physical Education,Xi'an Jiaotong University,Xi'an 710049,Shaanxi China;2.Department of Physical Education,Civil Aviation College of China,Guanghan 618307,Sichuan China);On the Designation,Reliability and Validity of Exercise Effects Inventory(EEI) for Chinese College Students[J];Journal of Beijing Sport University;2008-10
3 GUO Zhi-ping,LI Zheng-zhong,LIU Jin-song,PENG Yan-ming(College of P.E.,Hubei Normal University,Huangshi 435002,Hubei China);A Research on Sport Tendency of Undergraduates in Normal Universities[J];Journal of Beijing Sport University;2010-10
4 ZHOU Ke,WANG Chong-xi,ZHOU Yan-li(P.E.Dept.,Henan University,Kaifeng 475001,Henan China);Research on the Professional Identity Structure and Scale Formation of Physical Education Teachers——Take the Secondary PE Teachers an on Example[J];Journal of Beijing Sport University;2012-03
5 ZHENG Ying-dong1,SHI Jian-hui2,CAO Ruo-xiang2(1.Department of Epidemiology and Biostatistics,Peking University School of Public Health,Beijing 100191,China;2.Beijing Centers for Diseases Control and Prevention);Confirmative factor analysis in the health literacy questionnaire and its applications in Chinese residents[J];Journal of Peking University(Health Sciences);2010-03
6 GUAN Yang-yang SONG Guang-wen LI Jian-wei(Research Center of Psychology,Qufu Normal University,Shandong Qufu,273165);The Test and Revision of Hewitt Multi-dimensional Perfectionism Scale for 523 Chinese College Students[J];Journal of Chengdu University(Educational Sciences Edition);2008-05
7 HE Qian,JI Yi-feng(College of Economics and Business Administration,Chongqing University,Chongqing 400030,China);Empirical Research on Customer Satisfaction for Urban Water Supply Enterprises[J];Journal of Chongqing University(Social Sciences Edition);2005-06
8 Wang Tao Liu Nianbo Huang Gan(Management School,Huazhong University of Science and Technology,Wuhan,Hubei 430074);The Effects of Intellectual Capital on Private Enterprise's Governance Performance:Analysis and Empirical Study[J];Communication of Finance and Accounting;2010-27
9 Wo Jianzhong, Sun Huiming (Institute of Development Psychology, Beijing Normal University, Beijing 100875);THE CONSTRUCTION OF ADOLESCENCE′S ATTRIBUTIONAL STYLE QUESTIONNAIRE[J];Studies of Psychology and Behavior;2006-02
10 Zhang Jinkun,Tong Xin,Yang Lixian(Fujian Normal University,Fuzhou 350007;Tianjin University of Technology,Tianjin 300191; East China Normal University,Shanghai 200062);DEVELOPMENT OF SELF-REGULATED LEARNING SCALE FOR MIDDLE SCHOOL STUDENT[J];Studies of Psychology and Behavior;2008-03
China Proceedings of conference Full-text Database 8 Hits
1 WANG Ji,ZHOU Qiangwei,XU Xia (Department of Psychology,Wuhan Institute of Physical Education,Wuhan 430079,China);Reliability and Validity of Multidimensional Body Self-Relations Questionnaire[A];[C];2010
2 WANG Ligang,LUO Jing,GAO Wenbin (Institute of Psychology, Chinese Academy of Sciencest, Beijing 100101, China);Use of the Children's Depression Inventory in Chinese Rural Children[A];[C];2010
3 Tang Jian-lan1,2 YU Ping1 Zhou Ying2 Huang Gou-wen2 (1 Mathematics Institute of Guangxi Normal University ,Guilin,China,541004,China) (2 Mathematics & Computer Science Institute of Nanjing Normal University, Jiangsu Nanjing 210097,China);The Elementary Study of Scale on Epistemic Beliefs about Mathematics for Junior Middle School Students[A];[C];2006
4 Yang Weiwen, Liu Xin School of Business, Central South University, Changsha 410083, China;A study on brand knowledge and relationships affect current and future purchases[A];[C];2008
5 Wang,yongli He shuzhen Deng jingyi School of Business, Sun Yat-sen University;A Study on Work-Family Balance[A];[C];2009
6 WANG Bo, LI Yong-jian ( Management College, University of Electronic Science and Technology of China, Chengdu 610054,China);The confirmative Study on Model of Knowledge Task Process[A];[C];2006
7 WANG Bo, LI Yong-jian (Management College, University of Electronic Science and Technology of China, Chengdu 610054 .China);The Confirmatory Study on Model of Knowledge Task Process[A];[C];2006
8 Xie Shiping,Chen Jianshe,Pengbo,Xu Qianlei,Hou Mingjie,Diao Zheyuan 1 Henan provincial hospital of Chinese Medicine(450002) 2 Henan college of Chinese Medicine(450008);Analysis of Structural Eqution Model on typus and quantitive diagnosis of syndromes of HIV/AIDS[A];[C];2009
【Co-references】
Chinese Journal Full-text Database 10 Hits
1 FENG Cheng,CHEN Jing-qiu(Antai College of Economics and Management,Shanghai Jiaotong University,Shanghai 200030,China);Research and Empirical Analysis on Employer Branding Factors:Based on Survey of University Graduating Students' Expection[J];Journal of Beijing Jiaotong University(Social Sciences Edition);2011-01
2 CHEN Bo-bo,QI Jia-yin,HUANG Yi-jun,SHU Hua-ying (School of Economics and Management,BUPT,Beijing 100876,China);The improvement in confirming tendency in evaluation of quality elements of KANO model[J];Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition);2007-02
3 GUO Zhao - hui ( School of Management,Wuhan University of Science and Technology ,Wuhan 430081,China);Study on Fuzzy Evalution Model of Employer Brand[J];Commercial Research;2010-09
4 YIN Zhi-ping;Dimensions of employer attractiveness: new graduates vs experienced job applicants[J];Journal of Southeast University(Philosophy and Social Science);2007-03
5 YANG Yan-jun,YANG Ji-hua(College of Business,Central South University,Changsha 410083,China);On Strategy and Human Resources Management:A Notion of Employer Brand[J];Journal of Hunan Institute of Engineering(Social Science Edition);2008-01
6 LIN Ying-xing (School of Management,Fuzhou University,Fuzhou,Fujian,350002,China);The Enlightenment of the Business Roll of Hewitt Best Employers for Employer Brand Construction[J];Economic Management;2008-07
7 ;It is not sufficient to cater for your employees[J];Beijing Economic Outlook;2003-10
8 Liang Junping Li Xiaohong (Guanghua School of Manangement,Peking University,China);The Influence of Symbolic Person-Organization Fit on Employer Attraction——A Research on Symbolic Employer Branding[J];Nanjing Business Review;2005-04
9 Zhang Mengmeng Southwest University of Political Science & Law,401120,Chongqing,China;Brand New on the Employers:Proposed "OI" Theory[J];The Science Education Article Collects;2011-05
10 Zhou Bing Kong Fanmin Zhang Yichi Guanghua School of Management, Peking University Beijing 100871;On the Dimensions and Impacts of Employer Brand: An Empirical Study of Commercial Banks and College Graduate Job-Seekers[J];An Academic Edition of ManaMaga;2011-07
©2006 Tsinghua Tongfang Knowledge Network Technology Co., Ltd.(Beijing)(TTKN) All rights reserved