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《Journal of Beijing University of Aeronautics and Astronautics(Social Sciences Edition)》 2016-01
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On Job Attribute Preferences among Graduates under Conjoint Analysis

ZHAO Min;School of Humanities and Social Science,Beijing University of Aeronautics and Astronautics;  
This study analyzes job attribute preferences in career decision of 307 graduate students under conjoint analysis. It shows that there is a significant difference in jobs attributes weight between conjoint analysis and self-reports. The important job attribute under conjoint analysis is career development opportunity,the next are income,work location,and the last consistency of job and interest. The result also shows that there is a significant individual difference in gender,grade and birth place.
【CateGory Index】: G647.38
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