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《Journal of Beijing University of Aeronautics and Astronautics(Social Sciences Edition)》 2016-01
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On Job Attribute Preferences among Graduates under Conjoint Analysis

ZHAO Min;School of Humanities and Social Science,Beijing University of Aeronautics and Astronautics;  
This study analyzes job attribute preferences in career decision of 307 graduate students under conjoint analysis. It shows that there is a significant difference in jobs attributes weight between conjoint analysis and self-reports. The important job attribute under conjoint analysis is career development opportunity,the next are income,work location,and the last consistency of job and interest. The result also shows that there is a significant individual difference in gender,grade and birth place.
【CateGory Index】: G647.38
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【Citations】
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【Co-citations】
Chinese Journal Full-text Database 10 Hits
1 HUANG Xiao-Lan,SHEN Hao(Beijing Broadcasting Institute, Beijing 100024, China);Application of Conjoint Analysis in Marketing[J];Journal of Beijing Broadcasting Institute;2002-01
2 Huang Xiao-lan Shen Hao (Beijing Broadcasting Institute, Beijing 100024, China);Application of Discrete Choice Model in Marketing Research[J];Journal of Beijing Broadcasting Institute;2002-04
3 GAO Lin qi,LI Huai zu (Xi'an Jiaotong University,Xi'an 710049,China)$$$$;The Unobtrusive Customer Survey Method Using in Internet[J];Group Technology & Production Modernization;2001-03
4 Li Yongfeng,Zhu Liping (College of Mechanical and Electrical Engineering,Jiangsu Normal University,Xuzhou Jiangsu 221116,China);Research on form design of product image based on conjoint analysis[J];Journal of Graphics;2012-04
5 Gao Linqi Li Longzhu(Management School,Tianjin Normal University,Tianjin300070);Production Recommender Method Based on Customer's Behavior[J];Computer Engineering and Applications;2005-03
6 WANG Jina, LU Shichang;Application Study of Conjoint Analysis on Individual PC Purchase Behavior[J];Science Technology and Engineering;2006-16
7 Chen Guanghua,Wang Fengjuan,Cao di.Shenyang Normal University,Shenyang 110034,P.R.China;The Application of Conjoint Analysis on the Measurement of College Students' Attitudes towards People with Disabilities[J];China Journal of Health Psychology;2013-07
8 Li Ye & Long Li - rong;College Students' Job Preference Based on Conjoint Analysis Method[J];Youth Studies;2010-05
9 Cheng Hui;An Analysis of the Effect of Product Attributes on Consumer Product Choice——a Case Study of Digital Camera Products[J];Shanghai Management Science;2009-04
10 YANG Yi~1,DONG Da-hai~1,YAN Li~2(1.School of management,Dalian University of Technology,Dalicn 116024,China2.Material & Technol.Inst.,Dalian Maritime University,Dalian 116026,China);An Application of Using Conjoint Analysis to Confirm Parameters of Atmospheric Pressure Plasma Nitriding Using Dielectric Barrier Discharge[J];Application of Statistics and Management;2006-02
【Secondary Citations】
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1 Ke, Huixin(Beijing Broadcasting Institute, China)Paul A. Falcigno(Quinnipiac College,CT, U.S.A);Conjoint Analysis in Marketing Research[J];APPLICATION OF STATISTICS AND MANAGEMENT;1994-06
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