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《Journal of Beihua University(Social Sciences)》 2016-06
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Establish the Propagation Path of Popularization of Marxism:Linkage Mechanism and Sharing Platform——Based on Knowledge Common Theory

Li Huan;Zhang Chunhua;Marxism College of Southwest University of Science and Technology;  
Popularization of Marxism is the inherent meaning of innovation and development of Marxist theory,and it is also the reality need to solve the problem of the economic and social development of our country. The knowledge sharing between communicators and audience is a new perspective to realize popularization of Marxism.Knowledge sharing can optimize the allocation of resources of popularization of Marxism on the basis of realizing information exchange and positive interaction between communicators and audience,can effectively improve the audience's identity of popularization of Marxism on the basis of realizing emotional resonance and ideological identity between them.But the interest competition among individuals,the internal disharmony culture,the hidden and dispersion of knowledge restricts knowledge sharing of communicators and audience that are two adaptive agents of the popularization of Marxism.Therefore,build team performance mechanism and establish examine mechanism on the basis of the top level in order to establish a sense of community; build material stimulus mechanism on the basis of the interest driven in order to stimulate interest in knowledge sharing among two sides;strengthen the construction of sharing information platform on the basis of stakeholder linkage in order to broaden exchange and interactive channels.
【Key Words】: Popularization of Marxism Knowledge common theory Theoretical communication Audience Linkage mechanism Information sharing platform
【CateGory Index】: D61
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