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《Journal of the National Library of China》 2017-06
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Exploration and Practice of Mobile Reading Promotion Based on SICAS Model in the Library——Taking Sichuan University Library as an Example

Yu Shu;Jiang Xiao;Li Guihua;Li Xiaowei;Zhao Liang;  
Using mobile media to promote mobile reading can better play the lead role of the library in reading,and using the user behavior model—SICAS in the era of mobile Internet can construct the model of mobile reading promotion in the library applicable to current behavior change. The paper analyzes the feasibility of SICAS model used in library mobile reading promotion from the view of library user behavior change,new media technology and environment support. Taking the Sichuan University Library as an example,the paper demonstrates the practical meaning of mobile reading promotion in the library based on SICAS Model and constructs the mobile reading promotion model of the library using the case study method,and provides innovative ideas and strategies for library reading promotion work in mobile Internet environment.
【Fund】: 国家社会科学基金重点项目“全媒体环境下复合阅读行为及其阅读推广对策研究”(项目编号16ATQ005)研究成果之一
【CateGory Index】: G252.17;G258.6
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