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《Journal of the National Library of China》 2017-06
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The Model of Reading Promotion Activity in the Omnimedia Environment——A Case Study of “Reading Marathon” in Russia

Fan Wei;Li Guihua;Jiang Xiao;Yu Xueqi;  
"Reading Marathon"is an important reading promotion activity under the framework of"2015 Literature Year in the Russian Federation",the purpose of which is to guide the whole society to regain interest in literature,return to read,and promote social solidarity and strengthen national identity. The event has the following characteristics: creating a reading carnival of collective participation,advocating equality and fairness,actively using new media and new technologies. With the help of comprehensive study and analysis of the"Reading Marathon",it can provide references for regional and national reading promotion activities in China under the background of omnimedia environment.
【Fund】: 国家社会科学基金重点项目“全媒体环境下复合阅读行为及其阅读推广对策研究”(项目编号:16ATQ005)研究成果之一
【CateGory Index】: G252.17
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