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《Journal of Baoji College and Science(Social Science)》 2003-01
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On the Service of Higher Education at the Stage of Populism

RU Zongzhi(The Dept, of Education, Baoji University of Arts and Science, Baoji, Shaanxi 721007)  
Higher education is to provide service, and its basic process can be divided into service business activity and "custom-oriented" service activity. Higher education and students constitute a complex two-way driving interrelation. This determines that higher education service is characterized by long term, long effectiveness, conspicuity, complexity, spirituality and comprehensiveness. As a bearer of higher education, a college/university should possess the marketing outlook, set up the all-round sense of service and the quality view of regarding the "custom" as the core.
【CateGory Index】: G640
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