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《Editorial Friend》 2017-05
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A Cognitive Investigation of Media Regulation Performance in China's Media Industry

YI Xu-ming;NI Lin;KAN Min;College of Humanities and Communications, Shanghai Normal University;College of East Money Media and Management,Shanghai Business School;  
Taking the industrial regulation theory as the research framework and the practitioners of media industry as the interviewee, this study finds the majority of interviewee believe China's media market is highly competitive in the market structure, but the competition is not sufficient and fair enough. The competition pressure mainly comes from market changes rather than policy controls, and incentive innovation has been the consensus to improve the efficiency of the media industry rather than the property rights reform. In terms of management behaviors, the majority of interviewee believe that the research and development, human resources and other productive inputs in new media are higher than traditional media, while administrative cost is opposite. In media performance, 80% of interviewee affirm the media's positive effects in disseminating public policies on social development. The recognition of the social benefits of the stateowned media is higher than that of the non-state media, but the economic benefits is opposite. China's media regulation innovation will face complex trade-offs and decision-making in the future.
【Fund】: 国家社科基金一般项目“基于有效竞争理论的我国传媒规制绩效实证研究”(15BXW022)
【CateGory Index】: G206
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