Analysis on the Rational Thinking and Path Exploration of Publishing Internationalization in China
CHENG Jin;LI Ming-hai;ZHOU An-ping;Southwest China Normal University Press;School of Journalism and Communication, Southwest University;
Under the background of the publishing internationalization, the domestic publishing organizations are facing with the plights such as the lack of dominant role, the lack of innovation ability, and the poor publishing activity. The main reasons include the shrinking of publishing market subjects caused by the government policy leading, the block of innovation ability because of the constraints of concept and mechanism, and the limitation of publishing vitality because of the constraints of evaluation and examination. We should take effect in three aspects to keep it out of trouble: the reasonable government intervention, enterprise inheriting national culture, promoting international publishing, and reducing approval procedure and reform evaluation system to change the situation.
【CateGory Index】： G239.2