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《Editorial Friend》 2017-05
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Communication Interpretation of the Network Red Phenomenon

LI Hua-lai;SHEN Ling-ling;School of Journalism and Communication,Anhui Normal University;Wanjiang College, Anhui Normal University;  
As early as the rise of the Internet in China, the first generation of network reds appeared in public view. With the development of the network and the openness of the society, the development of network red also presents a different trend with the past. Network Red's characteristics are different with the traditional idols, its success is based on civilians and themselves, which also promotes the prosperity of the Internet grassroots culture. In this paper, according to the time order, network red is divided into three generation by text, picture and video, in order to interpret the phenomenon of net red from the perspective of communication.
【Fund】: 安徽省哲学社会科学规划项目“基于视觉文化理论的安徽城市形象塑造与传播策略研究”(AHSKQ2014D116);; 安徽省高等学校省级质量工程教学研究重点项目“以应用能力培养为导向的独立学院摄影专业教学体系建设”(2015jyxm704);; 安徽省高校人文社科项目“安徽传统技艺国家级非遗传承人影像收集与整理研究”(SK2016A0420)
【CateGory Index】: G206
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【Citations】
Chinese Journal Full-text Database 1 Hits
1 PENG Yun-feng(College of Literature,Dongguan University of Technology,Dongguan 523808,China);The Nature and Causes for the Rise of the Web Celebrities:Based on "Sister Lotus" and "Brother Sharp"[J];东莞理工学院学报;2013-02
【Co-citations】
Chinese Journal Full-text Database 2 Hits
1 LI Hua-lai;SHEN Ling-ling;School of Journalism and Communication,Anhui Normal University;Wanjiang College, Anhui Normal University;;Communication Interpretation of the Network Red Phenomenon[J];编辑之友;2017-05
2 XIE Wen;Shangqiu Vocational and Technical College;;The Influence of Web Celebrities Phenomenon on College Ideological and Political Education and Its Countermeasures[J];襄阳职业技术学院学报;2016-04
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